We try and make the diamond purchasing process as easy and transparent as possible. We strive to bring our customers the lowest diamond prices and offer and incredible in-store selection of both certified natural and lab grown diamonds. If you find a great deal online, bring us the price and a copy of the certification, and we will beat their price! We also have unbeatable pricing on our mountings, settings, and our finished jewelry. However, if you find a diamond of comparable quality and characteristics that are lower in price than the one on our site or that you have seen in store, please let our diamond expert know and see a copy of the certificate and price.